The 1st Optimal + Diana Maux: Coaching, Gut Health, and Hormone Testing for Women

• Diana’s coaching (training, nutrition execution, accountability, lifestyle structure)
• 1st Optimal’s medical team + functional testing (advanced blood work, hormone testing, gut testing, clinically guided protocols)

Result: women get a plan that’s personalized, measurable, and medically supported, not a generic “try harder” template.

Who This Partnership Is For

This is built for women who are high-achieving, busy, and tired of guessing. If you relate to any of these, keep reading:

• You’re training and eating “pretty well,” but your body isn’t responding like it used to.
• You feel puffy, inflamed, bloated, or reactive to foods that never used to bother you.
• Your sleep is lighter, shorter, or broken. Your mood feels more “on edge.”
• You suspect perimenopause, menopause, thyroid changes, chronic stress, or gut imbalance.
• You want a structured plan, not a rabbit hole of podcasts and supplements.

Perimenopause alone can bring major shifts in sleep, weight regulation, and symptoms that feel “random,” even when your labs come back “normal.”

Why Women’s Health Needs a Different Strategy

Women are not small men. Hormones fluctuate across the month, across seasons of life, and across stress load. A plan that ignores hormones and gut function usually fails for one reason: it isn’t personalized enough to your biology.

The hormone-gut connection is real

Your gut microbiome plays a role in how estrogen is processed and recycled (sometimes called the “estrobolome”). When the microbiome shifts, estrogen balance can shift too, which can show up as symptoms, cycle changes, and inflammation patterns.

That’s why this partnership is built around two core pillars:

• Hormone testing (not just “basic labs”)
• Gut testing + gut healing protocols (not just probiotics and hope)

Meet Diana Maux: Coaching That Actually Helps Women Follow Through

Diana’s coaching focuses on helping women create momentum with training, nutrition, and lifestyle structure, while addressing roadblocks that derail progress.

On her site, Diana explains that her consults often cover workouts, programming, nutrition, gut health, and time management, and she commonly recommends consistent check-ins to keep progress moving.

She also offers a short reset program designed to support performance and energy by letting the gut rest, recuperate, and repair.

That matters because most women don’t fail due to lack of effort. They fail because:

• they’re working from the wrong “why” (guessing instead of data)
• they don’t have the right structure to execute consistently
• their biology is throwing silent roadblocks (hormones, gut, stress physiology)

What 1st Optimal Adds: Functional Testing + Medical Team Oversight

Coaching is powerful. But when symptoms are driven by underlying physiology, you need clinical-level visibility.

Through 1st Optimal, the partnership adds:

• Advanced blood work that goes beyond basic screening
• GI-MAP gut testing (advanced stool testing)
• DUTCH hormone metabolite testing (sex hormones + cortisol patterns and metabolites)
• Guided medical oversight from licensed providers who can make clinical decisions

Testing We Use (and Why It Matters)

1) Advanced Blood Work: the “big picture” foundation

Blood work can reveal patterns tied to fatigue, weight changes, metabolic bottlenecks, and hormone signals. The partnership program highlights advanced panels that go beyond basics to help identify what’s really driving symptoms.

Common areas we evaluate (based on goals and symptoms):

• Thyroid markers (not just TSH)
• Metabolic markers (glucose regulation, insulin resistance signals)
• Inflammation markers
• Lipids and cardiovascular risk patterns
• Sex hormone context (as appropriate)

2) DUTCH Testing: cortisol patterns + hormone metabolites

DUTCH stands for Dried Urine Test for Comprehensive Hormones. It’s designed to evaluate sex hormones and their metabolites, plus cortisol patterns, using at-home dried urine collection.

Why women care:

• Stress physiology can masquerade as “just burnout”
• Hormone metabolism patterns can matter as much as the hormone level itself
• Symptoms like fatigue, mood shifts, sleep disruption, and stubborn weight can be tied to cortisol rhythm issues

3) GI-MAP: stool testing that looks deeper than symptoms

The GI-MAP is a comprehensive stool test that uses qPCR technology to detect microbes and markers by targeting DNA.

Why it matters:

• “Bloating” isn’t a diagnosis. It’s a symptom.
• Constipation, diarrhea, reflux, gas, skin issues, and fatigue often connect back to gut imbalance patterns.
• Gut function can influence inflammation and estrogen processing pathways.

What “Gut Healing Protocols” Actually Means (No Fluff)

Gut healing is not a 3-day cleanse and a probiotic. It’s a structured process. Testing helps us personalize it.

In practical terms, a gut healing protocol often includes:

• Remove: identify triggers and reduce irritants based on symptoms and testing
• Repair: support the gut lining and digestion fundamentals
• Rebalance: targeted support for microbiome patterns and inflammation markers
• Reintroduce: rebuild tolerance and flexibility where appropriate

Diana’s audience already understands the value of a “reset” concept for gut performance and energy. The difference here is that we anchor it in functional data and medical oversight when needed.

How the Partnership Works (Step-by-Step)

1. Start with a consult and clear goals (energy, weight loss, hormones, digestion, performance)
2. Select the right testing (blood work, DUTCH, GI-MAP, food sensitivity testing as needed) :
3. Medical team review to interpret labs and determine what’s clinically appropriate
4. Diana’s coaching plan translates the data into training, nutrition execution, and lifestyle structure
5. Follow-up and iteration based on response and repeat data when necessary

If you want the high-level “how it works” flow for 1st Optimal care, it’s: book a call, telehealth visit, start care in the patient portal.

White Label Services and Co-Branded Options (What That Really Means)

People love the phrase “white label,” because it sounds like magic: add labs, add medical credibility, scale overnight.

Reality is more grown-up than that.

1st Optimal’s ecosystem supports white-label functional testing and services for professionals in certain partnership contexts, meaning practitioners can offer branded testing and tools under their own practice name while leveraging 1st Optimal’s medical lab integrations and backend operations.

At the same time, 1st Optimal also emphasizes staying ethical and compliant, including models that are explicitly “no white labeling” when the goal is clear scope boundaries with medical handling done by licensed providers.

So what do you get in this Diana Maux partnership?

• Client-facing simplicity: a seamless experience that feels unified
• Medical oversight where it counts: lab ordering, interpretation, and clinical protocols handled appropriately
• Brand-aligned execution: coaching delivery and lifestyle implementation in Diana’s voice and approach

Common Outcomes Women Report When This Is Done Right

Everyone’s different. But when you stop guessing and start working from real biomarkers, women often report improvements like:

• More stable energy across the day
• Better digestion and less “mystery bloating”
• Improved sleep quality and fewer night wakings
• Easier weight loss progress once the bottleneck is addressed
• Better mood stability and resilience under stress

These issues are especially common during perimenopause when hormonal fluctuation can affect sleep, weight regulation, and overall wellbeing.

FAQ’s:

Q: Do I need hormone therapy to do this?

No. Testing and coaching can be helpful even if you never use prescription therapies. If prescription treatment is clinically appropriate, it’s guided by licensed providers.

Q: Can I do gut testing if I mainly want fat loss?

Yes, especially if fat loss feels “stuck” alongside bloating, inflammation, irregular digestion, or fatigue. GI-MAP is designed to detect microbial patterns and markers using qPCR DNA technology.

Q: What makes DUTCH different from basic hormone labs?

DUTCH is designed to measure hormones and their metabolites, plus cortisol patterns, using dried urine collection.

Q: Is this only for women in menopause?

No. Perimenopause can start earlier than most women expect, and symptoms can begin before cycles fully change.

Q: How is this different from hiring a regular coach?

This combines coaching execution with medical-grade testing and clinician oversight so the plan is based on biomarkers, not guesswork.