Privacy Policy

Introduction

This Privacy Policy outlines how 1st Optimal collects and utilizes your personal data through our website, mobile applications, and electronic communications such as email and text. 1st Optimal (“1st Optimal,” “we,” “our,” or “us”) is committed to protecting your privacy in accordance with this policy.

This policy details the types of information we may collect from you or that you may provide when using the 1stoptimal.com website (our “Website”) and the 1st Optimal application (our “Application”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

Scope of this Policy

This policy applies to information we collect:

• On our Website and Application.
• Through our products and services available via our Website and Application.
• In email, text, and other electronic messages between you and our Website or Application.
• When you interact with our advertising and applications on third-party websites and services that link to this policy.

This policy does not apply to information collected by:

• Us offline or through any other means, including any other website operated by 1st Optimal or any third party.
• Any third party, including through any application or content (including advertising) that may link to or be accessible from our Website or Application.

Note that 1st Optimal is not a medical group. Any telemedicine consultations accessed through our Website or Application are provided by independent medical practitioners. These providers are responsible for their own privacy practices. If you do not agree with these terms, you must discontinue using our telemedicine services immediately.

Please review this policy carefully. If you do not agree with our practices, do not use our Website or Applications. By using our Website or Application, you agree to this Privacy Policy. This policy may be updated periodically, and continued use of our Website or Application signifies acceptance of these changes.

Children Under the Age of 18

Our Website and Application are not intended for children under 18 years of age. We do not knowingly collect personal data from children under 18. If we discover we have collected such data without parental consent, we will delete it. If you believe we might have any information from a child under 18, please contact us at [email protected].

Information We Collect About You and How We Collect It

We collect various types of information, including data that can personally identify you, data that does not personally identify you but relates to you, and data combined with information from other users. This includes information collected directly from you or through automated technologies.

Types of Information Collected

We may collect:

• Personal data such as name, address, email, 1st Optimal numbers, government ID, date of birth, payment information, images, videos, medical history, race or ethnicity, and health information.
• Non-personally identifiable data such as traffic data, logs, visit dates and times, error information, clickstream data, and resources accessed on the Website or Application.
• Information about your internet connection, device, and usage details.

Health Information

Some of the Personal Information we collect may include health-related data, as defined by various state privacy laws. Your Provider, as mentioned earlier, will give you a Notice of Privacy Practices outlining how they collect and use your health information, not 1st Optimal. We collect and use health information solely to provide our Services, ensuring that we gather only the minimum amount necessary to deliver these Services effectively. In some cases, we may combine your health information with other Personal Information obtained from you or from third parties, such as your Provider or other healthcare professionals.

How We Collect Information

We collect information:

• Directly from you when provided.
• Automatically as you navigate the Website or use the Application, including usage details, IP addresses, cookies, and other tracking technologies.
• From third parties like our business partners, such as ZOHO Corp (“Zoho”). We recommend reviewing Zoho’s Privacy Policy and Terms of Use for more information on their practices.

Information You Provide to Us

We collect the information you provide by:

• Filling out forms on our Website or Application, including during registration, product purchase, service requests, or when reporting problems.
• Using our home diagnostic products.
• Corresponding with us via email.
• Completing transactions through our Website or Application.

User Contributions

Information you post in public areas of the Website or Application or transmit to other users or third parties is at your own risk. While we limit access to certain pages, no security measures are perfect, and we cannot control other users’ actions.

Automatic Data Collection Technologies

We use automatic data collection technologies to gather information about your device, browsing actions, and patterns, such as:

• Details of your visits to our Website or Application, including traffic data, location, logs, and other communication data.
• Information about your computer or mobile device, including IP address, operating system, browser type, and application version.

We may also collect metadata and other information associated with files stored on your device, such as photos and videos. We will ask for your consent before collecting real-time location data, and you may opt-out at any time by adjusting your device settings.

Technologies Used for Data Collection

• Cookies: Small data files stored on your device to track usage and preferences. You can refuse cookies through your browser or device settings, but this may affect functionality.
• Google Analytics: A service provided by Google to analyze website use. Google’s use of data is detailed at www.google.com/policies/privacy/partners/.
• Facebook Pixel: An analytics and advertising service provided by Facebook to track user interactions with our advertisements. Data use is governed by Facebook’s Data Policy at https://www.facebook.com/about/privacy/.

How We Use Your Information

We use your information to:

• Present our Website and Application to you.
• Provide products and services.
• Fulfill transactions and orders.
• Provide account notices and respond to requests.
• Enforce our rights and fulfill legal obligations.
• Notify you about changes to our Website, Application, or services.
• Send you promotional information, if you have opted in. You can opt out at any time via the unsubscribe link in our emails or through your Account page.

Learn more about our privacy practices for how your information is used and your rights here: Notice of Privacy Practicesh

Disclosure of Your Information

We do not share, sell, or otherwise disclose your personal data except as described in this policy. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. We may disclose your personal data to:

• Third-party service providers supporting our business.
• A company that merges with, acquires, or buys us, or in case of a corporate restructuring.
• Comply with legal obligations.
• Enforce our rights.
• With your consent.

We may also disclose aggregated information that does not identify individuals without restriction.

Choices About How We Use and Disclose Your Information

You have options to control our use of tracking technologies, disclosure of your personal data for advertising, and other targeted advertising.

Opting Out and Controls

• Tracking Technologies: Set your browser or device to refuse cookies. Note that some Website or Application features may not function properly if cookies are disabled.
• Promotional Offers: Opt-out of promotional emails via the unsubscribe link in the emails or through your Account page.
• Location Information: Adjust device settings to block the collection of real-time location data, but note this may disable location-based features.
• Targeted Advertising: Visit the Digital Advertising Alliance or Network Advertising Initiative websites to learn about and exercise your opt-out options.

Your Rights Regarding Your Information and Accessing and Correcting Your Information

You can review and change your personal data by logging into your account on the Website or Application. Contact us to correct any errors or delete your account. Note that account deletion may require deleting all your personal data with us.

Do Not Track Signals

We do not honor Do Not Track signals and do not modify data collection or use based on such signals.

Data Security

We employ measures to protect your personal data from accidental loss and unauthorized access. You are responsible for maintaining the confidentiality of your password. Information transmitted over the Internet is not completely secure, and we cannot guarantee the security of data transmitted to our Website or Application.

Changes to Our Privacy Policy

We may update this Privacy Policy and will post changes on our Website. If we make material changes, we will notify you via email or through a notice on our Website or Application. The latest revision date will be noted at the top of the page. You are responsible for ensuring we have up-to-date contact information for you and for periodically reviewing this policy.

Contact Information

For questions or concerns about this Privacy Policy, contact us at:

1st Optimal
Attn: Member Support
6429 E Washington St.
Clarkston, MI 48346
Phone: (816) 744-6814
Email: [email protected]

HIPAA Compliance at 1st Optimal

At 1st Optimal, we are committed to protecting your personal health information (PHI) and maintaining the privacy and security of your medical records. As a telehealth company, we strictly adhere to the Health Insurance Portability and Accountability Act (HIPAA) to ensure that your information remains confidential and secure.

How We Protect Your Health Information:

1. Data Encryption: All sensitive information, including your medical records, lab results, and communications with healthcare providers, is encrypted both in transit and at rest. This ensures that unauthorized individuals cannot access your data.
2. Access Control: We limit access to your PHI to only authorized personnel who need the information to provide services. Each member of our team, including healthcare providers, administrative staff, and IT professionals, is trained in HIPAA-compliant practices.
3. Audit Trails: Our systems track all access and activity related to your health data, providing a detailed audit trail to monitor who has accessed your information and when. This ensures accountability and transparency.
4. Secure Communication: We use HIPAA-compliant platforms for video consultations, messaging, and record-keeping to guarantee the privacy of your interactions with our healthcare team.
5. Regular Security Reviews: Our systems and procedures are regularly reviewed and updated to ensure they meet the latest HIPAA standards and industry best practices for protecting your health information.

Your Rights Regarding Your Health Information:

As a patient of 1st Optimal, you have the following rights under HIPAA:

• Right to Access: You have the right to access and obtain a copy of your medical records.
• Right to Correct: If you believe any of your information is inaccurate or incomplete, you have the right to request corrections.
• Right to Confidential Communications: You may request that we communicate with you in a specific way (e.g., through encrypted emails or phone calls).
• Right to File a Complaint: If you believe your privacy rights have been violated, you have the right to file a complaint with us or directly with the Department of Health and Human Services.

At 1st Optimal, safeguarding your health information is our priority, and we are dedicated to maintaining the highest standards of privacy and security in all our telehealth services.